The uncertainty and nerves around a virtual market have been shaken off and the floodgates of ideas and opportunities are now open. CirculateMKE Creative Entrepreneurial Market has always been about serving the needs of the community and responding in real time with innovative approaches to get new results to old problems. Traditionally, in the market those who attend are equally as important as the creative vendors who, beyond an economic opportunity, seek to help and offer healing to our communities. Each market we end with hugs and thank you’s for the positive energy, togetherness and love. Maybe some dancing and toasts….Even after a 9 hour day exhausted vendors, organizers, lingering attendees and volunteers are still running on vibrations high enough to make us take another moment to appreciate one another.
The process of coordinating the virtual experience has allowed a different kind of bond between us and the vendors who also get to connect on a deeper level. We use our insight and awareness of each business through the relationships we have developed with them over the last six years to curate each experience offering an intimate opportunity for them to develop a deeper level of appreciation for one another.
CirculateMKE Virtual Market round 2 was all about healing. We titled it “Community, Immunity and Economics”. Each vendor chosen has a business dedicated to the well being of others with a personal story of their own journey of research, practice and healing. Each one of them had products that could be personalized and tailored to an individual’s needs and could draw a consumer in to consider and share their own personal story.
Like the first time, it started with one on one conversations, messages and clarity on our intentions. This is a scary time of uncertainty for many in our communities and with a plentiful variety of mixed messaging layered with fear about an uncertain future. COVID-19, the social distancing, health concerns and lost loved ones makes it hard for one to balance hopefulness on their own. Circulate Creative with the help of these healers would offer a virtual market experience that would offer some inspiration and insight on being healthy and home and offer options for emotional, physical and spiritual well being. Once again, we started with 5 vendors. One became unresponsive, one backed out before the practice round and another pulled out two days before the scheduled market. YIKES!!!! Oh well, this is how it goes. The universe was gonna make this work in our favor, and it did!
Each vendor, humble and eager to be helpful, took the practice round very seriously. Well, the two that showed up. We exchanged encouragement and offered advice for improvement on their presentations. Based on the content and the wealth of knowledge each vendor had to share we extended the presentation time from 6 to 8 minutes to 10 with no strict concern for time. We wanted to eliminate any pressure or barriers that would keep the flow from being authentic and whole. The synergy was good and there was a lot of wisdom to be shared.
We sent the practice round with notes to the vendors for them to review and practice. We wrapped our heads around where the conversation could go and just as we suspected everything fell into place. A third vendor agreed last minute to participate and offered a service that brought the conversation of health full circle. All three vendors have deep roots in the community through family, friends and service and well respected and loved. We knew that each of them would draw in an extended audience just because of who they are!
We doubled our virtual attendance and took our time to engage with attendees. The feedback during and following the market was positive and consistent. We received texts, calls and messages thanking us for the market and shared testimony of how or why the Virtual Market conversations were very needed .
For us, it has always been the testimony of the people that has been the greatest measurement of our CirculateMke success!
In the great words of Tupac Shakur – “Let’s change the way we eat, let’s change the way we live and let’s change the way we treat each other”